Why SChain Validation Deserves More Attention Than It GetsBarnabyiabtechlab.com3d agoRead at iabtechlab.comEarlier from this sourceRewriting ads.txt Won’t Save You (But Reading It Might)1d agoFrom PDFs to Pull Requests4d agoCTV Ad Ops Grows Up:From Promising Capabilities to Repeatable OperationsAug 27The Agentic Shift Is Already Happening Inside Publisher OperationsAug 26Clarifying the AAMP Scope: Why So Many AAMP vs. AdCP Comparisons Miss the MarkAug 19A Milestone for the Agentic Advertising EcosystemAug 12Unlock Faster Data Clean Room Integrations with ECAPIAug 5Operationalizing Agentic Audiences and AI-Driven TargetingAug 4How this page changedShareSign in to saveMore from BarnabyLink